Live social coverage for a music contest held in Liguria and dedicated to emerging artists and performers. The project focused on documenting the event in real time, coordinating social content throughout the live show and creating direct content with the finalists and guest artists.
Social media direction, live coverage, content coordination & interviews
Live communication built around people, music and the moment.
The project focused on bringing the energy of the event to social media as it happened, coordinating posts and real-time Stories throughout the live show. Alongside the live coverage, I interviewed the finalists, creating direct and immediate content around their experience and the competition.
The event also featured Mario Venuti as a special guest.